Carobi is an alcoholic beverage brand. The word ‘carobi’ is derived from an old African dialect, and the drink itself is made of tropical fruits, high alcohol content with a smoky finish. The characteristics and personality of the branding was largely influenced by it’s Jamaican & African Voodoo origins. Every aspect of design for Carobi was crafted by hand including scratching, cutting & ripping textiles, using hand crafted materials and acrylic painting. With its bold colours, scratched background and hand painted logo, branding suggests dark, ancient and mysterious origins.
BRANDING, BROCHURE & PACKAGING
Client – Carobi Liquor