BRANDING STRATEGY & BRAND IDENTITY
King Beats Festival started off as an annual charity event taking place in Kingston near Queenstown, New Zealand with local live music, art and entertainment. The festival grew exponentially, now playing host headline-acts such as Carl Cox and The Black Seeds, growing larger every year.
As a charity, we happily offered our services to create a brand identity that encapsulated the personality and culture of the festival. We created a modern eye-catching brand with a gritty, down-to-earth edge. The festival embodies the local culture of Queenstown donating all proceeds to local and national charities and worthy causes around the region. This has always been a fundamental ethos and driving force behind the festival.