Shooters Bar Branding

BRANDING STRATEGY, BRAND DESIGN, WEBSITE DESIGN & MERCHANDISE
Shooters Bar

‘Shooters Bar’ is a chain of bars and restaurants in New Zealand. Shooters, ‘Alexandra’ needed have its own personality whilst staying true to the Shooters franchise. What we came up with was something quite new and unique whilst incorporating aspects of the existing logo. Opening of the venue was to be remembered, Shooters, Alexandra had to be something completely unique, new and exciting.

Shooters Bar Website Design
Shooters Bar Website Design Mobile
Shooters Bar Website Design

Guerrilla worked with Shooters to launch a pre-opening marketing campaign just before the venues grand opening maximising revenue and resulting in the venue operating at full capacity. This marketing campaign established Shooters as the most popular bar/restaurant in Alexandra, New Zealand with both locals and tourists alike. Other advertising involved the promotion of the extended events, offers and daily specials both in-house and within local newspapers, shops and Colleges.

MARKETING / ADVERTISING

Shooters Bar Advertising
Shooters Bar Advertising Posters
Shooters Bar Advertising Poster
Shooters Bar Advertising
Shooters Bar Advertising Poster

MERCHANDISING

Promotion of the venue consisted of social media marketing, posters and a popular product line consisting of stylish hats, hoodies and t-shirts made available to purchase within the venue.

Shooters bar Merchandise Clothes Label
Shooters bar Merchandise Snapback Cap
Shooters bar Merchandise Snapback Cap
Shooters bar Merchandise Snapback Cap
Shooters bar Merchandise Snapback Cap
Shooters bar Merchandise Snapback Cap
Shooters bar Merchandise Sweatshirt
Shooters bar Merchandise Singlet
Shooters bar Merchandise T-shirt

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