BRANDING STRATEGY, BRAND DESIGN, WEBSITE DESIGN & MERCHANDISE
‘Shooters Bar’ is a chain of bars and restaurants in New Zealand. Shooters, ‘Alexandra’ needed have its own personality whilst staying true to the Shooters franchise. What we came up with was something quite new and unique whilst incorporating aspects of the existing logo. Opening of the venue was to be remembered, Shooters, Alexandra had to be something completely unique, new and exciting.
Guerrilla worked with Shooters to launch a pre-opening marketing campaign just before the venues grand opening maximising revenue and resulting in the venue operating at full capacity. This marketing campaign established Shooters as the most popular bar/restaurant in Alexandra, New Zealand with both locals and tourists alike. Other advertising involved the promotion of the extended events, offers and daily specials both in-house and within local newspapers, shops and Colleges.
MARKETING / ADVERTISING
Promotion of the venue consisted of social media marketing, posters and a popular product line consisting of stylish hats, hoodies and t-shirts made available to purchase within the venue.