What is an Infographic Design?
An infographic design is an alternative and effective method for displaying information and describing processes in visual form. Instead of using copy to provide information or to explain a process you simply use a graphic to say what you want to say. Infographic designs are easy to understand, provide a great way to explain detailed and complex processes quickly and more simply whilst taking up relatively little space on a web page.
When to Use an Infographic
Infographics are great content for websites, they get the point across quickly and they can be stuffed with all kinds of valuable information for readers. Graphics are fantastic for grabbing the reader or visitor attention, they are very commonly seen on social media platforms as they are often used for effective social media marketing – they deliver great results when used correctly.
Use Graphics for Website Content
Place infographics on your website, people like to read an share them and they’re a refreshing change from using lots and lots of copy. This makes them valuable from a website content perspective. Use infographics as part of your content marketing strategy.
Optimise Infographics for Search
Any image embedded on a website can be optimised for search engines. You can therefore optimise your infographic just like any other image or page on your site. Google will index the image and if you do a good job, it may appear high up in Google’s image index, which can generate a significant amount of traffic to your website.