How Much Should a Website Cost in 2016?

Determining how much a website should cost is one of the most frequently asked but rarely answered questions in the website design world. Even now, with millions of websites online, there exists no magic formula for calculating either the cost of a new web site or the cost of a redesign.

The link at the bottom of this page tackles the subject head-on and provides a valuable ‘Project Quote Calculator’ to help you determine the approximate cost of developing a website this year. Although the article is posted on a website in the United States it’s the first calculator I’ve come across and well worth playing around with if you’re currently toying with the idea of investing in a website.

Website Design Cost Calculator

The calculator enables you to specify the following:

number of pages
style of design
number of copywriting pages
SEO placement guarantee
responsive design
database integration
eCommerce functionality
CMS (content management system)

Please note: regarding the above element “SEO placement guarantee”, always be wary of and question web agencies which offer ‘SEO guarantees’. It’s very difficult / if at all possible to offer such search engine optimisation guarantees. In my experience search engine optimisation companies which offer such guarantees will not offer the guarantee on competitive search phrases which generate real traffic.

Long-tail SEO

Investing in long-tail SEO (don’t worry about the terminology we can explain this in more depth) can be beneficial, however make sure you research the potential return on investment as it could result in a large amount of money badly spent.


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