Why Do You Need to Perform an Audit?
An SEO audit should be performed regularly, audits are generally conducted for website marketing purposes.
When Does Your Website Need Auditing?
Some specialists recommend that you perform an SEO audit at both the beginning of each web project and every three months of the year or each quarter. In our opinion this is not necessary, in particular for small websites. Auditing for the sake of auditing is a waste of time and resources. If you have a medium or large website we would certainly recommend an audit is performed if you notice a significant drop in traffic, you have recently switched your internet marketing partner and you are about to invest in a new SEO campaign.
Why Perform an SEO Audit?
The aim of a search engine optimisation audit is to increase traffic to your website. A properly performed SEO audit will give you an in-depth understanding of your website, pages and its visitors. If you want to rank higher in Google or other search engine’s it’s a great way to bolster your website’s performance and to give you peace-of-mind that there are zero issues affecting your site or restricting its potential.
An auditor will perform the following tasks:
- technical analysis – accessibility and indexability
- on-page analysis – page and content issues
- off-page analysis – trust factor, shared content, links etc
- analysis of your competition
- keyword research
SEO auditing is a crucial process for running a successful website and internet business.