What is Website Content?

Website content refers to a range of elements in or on your site and pages such as the copy, information, images, infographics and videos etc. Anything which enhances your visitor experience whether they read, watch or view it can be considered ‘content’. Copy content is often outsourced by business owners to specialist SEO Copywriting services.

If you don’t regularly create copy and publish new content on your website, your site and your online presence will not grow. Building your website is just the beginning, you must create and fill your web pages with interesting, informative and engaging content to grab and retain the attention of the visitors who land on your pages.

Types of Website Content

Coming up with creative content ideas on a regular basis is difficult. Creating content, optimising for search and publishing is also time consuming. There are many different types of content which you can create and publish on your website. Here is a list of 10 common types just to wet your appetite:

  1. Lists – one of the most effective types of content, in particular when they are added to blog posts.
  2. Questions & Answers – a very effective way of attracting visitors to your website. Answers to questions are often provided in the form of video, however written content is fine.
  3. How-to – provide process driven information / step-by-step guidance to help your audience do something better or to save them time.
  4. Testimonials – a testimonial is when a customer gives their own written or verbal account of their experience. Testimonials can be very powerful, other visitors to your website will often be interested to read what others thought of your service or product before they purchase from you.
  5. Case Studies – tell stories of how you’ve helped other customers solve their problems or achieve their goals.
  6. Product Review – have you recently used a product or service which helped you solve your own problem? if so tell others about it on your website. Alternatively, ask someone else to conduct a review of your product or service and publish the review on your site.
  7. Comparisons – compare one product to another. There are always people wanting to compare items. Inform your audience of the pros and cons of each item and which you think is better value for the money.
  8. Industry News – report on the biggest news in your industry, in particular things which may affect them. Your audience will start to notice you if you’re regularly posting news before anyone else.
  9. Predictions – if you’re knowledgeable in your field make predictions. If you get it right you’re on to a winner.
  10. Successes – tell your audience how you were successful or someone you know has become successful due to the information you provided them with.

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